GENEVA
geneva.com
Branding
Website Design
Art Direction
Brand Strategy
Brief
A strategic refresh of the brand and to design a new marketing site to promote discoverability and exploration on the Geneva app.
Solution
Geneva’s audience is made up of many culturally rich and fruitful communities. In order to highlight that, we developed a new brand design system that consisted of an expansive typographic approach, a toolkit of stickers to be used to call back to the app's UI, and guidance on how to hero and elevate user submitted content.
Through developing the brand system, we designed an expressive website experience that brought individuals and groups on Geneva to the forefront.
